- 2021-07-29 kezzlerchina
Secure and cost effective solution can help brand owners, authorities, enforcement agencies authenticate, track and
Secure and cost effective solution can help brand owners, authorities, enforcement agencies authenticate, track and trace products and goods and engage with consumers of these at mass scale
Oslo, Norway and Geneva, Switzerland – MAY 4, 2017 — Kezzler AS, a leader in serialization and tracking and tracing business services, and SGS, the world’s leading inspection, verification, testing and certification company, today announced they have
completed a strategic alliance agreement to jointly market a global serialization and tracking and tracing services solution.
“We are very pleased to come to an agreement with SGS as they are recognized as the global benchmark for quality and integrity,” said Thomas Körmendi, CEO of Kezzler.” I believe our technology expertise and their global credibility and footprint will allow us to provide governments and companies worldwide with a technology solution that will change business practices. Digitalization of products is gaining tremendous momentum, and we are excited to be recognized as an innovative solution that can meet the market needs for large scale serialization.”
This agreement is intended to co-market and execute serialization and tracking and tracing services for global SGS customers in the areas of fast moving consumer goods, food and food safety, pharmaceuticals, as well as tobacco products, alcohol and other beverages.
“Together with Kezzler we will provide services that are fully compliant with regulatory requirements on supply chains control, respond to industry demands and satisfy consumer needs,” said Roger Kamgaing, Executive Vice President for Governments and Institutions at SGS.
Strategic Serialization at Mass Scale
The technology now exists to give billions of products its own unique digital DNA – a window into information down to the pack/unit level as required by legislative requirements. Assigning a completely unique identity enables brand owners to improve their operations, thus saving costs. For instance, track and trace technology can be used to identify hold ups and inefficiencies in the supply chain by recording the time products spend in warehouse and transit. While unique product identities would best position manufacturers to identify and pre-empt any potential issues such as highly targeted product recalls, including alerting individual consumers that scan the product code using their cell phone.
In parallel and for the reasons of fighting illegal trade, public authorities will be able to monitor, record the movement of products through supply chains from manufacturers, through logistics to the end consumers. Subsequently they will be able to trace products back to identify the point of diversion of these into illegal supply chain.
Deploying a technology that is multi-functional in nature and that delivers value across several business functions not only facilitates track and trace and brand protection functions, but also enables companies to connect with consumers, exchange information and fulfill research and marketing functions in real time.