When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution which would ensure that such a tragedy would never happen again. There were already solutions in the market, but he approached the problem from a technological and digital perspective.

The idea that he came up with back in 2002, is still the driving foundation upon which the company is built today.

By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity. With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Creating a very secure and scalable solution that is well suited to high volume products but can also be easily implemented for higher-tier products such as luxury goods.

We are proud of being an innovator in what has now become a global industry

For over 19 years, Kezzler has been championing the commercial advantages of mass unit-level serialization developing ground-breaking patented technologies within the fields of Track & Trace and Aggregation. We are proud of being an innovator in what has now become a global industry. As the company has grown and developed, we have maintained a fundamental belief in the benefits of serialization. When every product has a unique digital Kezzler identity, we can solve real-world problems in a sustainable way.