About Us
It all started with a bolt
For Kezzler, an accident sparked innovation. In 1989, a fatal plane crash outside of Denmark killed all on board, the cause: counterfeit bolts that could only bear about 60% of their intended breaking strength.
Kezzler deploys its patented serialization technology to help clients meet challenges from counterfeit goods and unauthorized distribution, to track- and traceability concerns and consumer engagement.
When the founder of Kezzler Magnar Løken read about this preventable accident, he was determined to find a solution which would ensure that such a tragedy would never happen again. There were already solutions in the market, but he approached the problem from a technological and digital perspective.
The idea that he came up with back in 2002, is still the driving foundation upon which the company is built today.
By placing a unique code on each individual product, it is possible to trace each product back to its origins and to provide proof of authenticity. With a background in cryptology, Magnar came up with a system where it was not necessary to store the code. Creating a very secure and scalable solution that is well suited to high volume products but can also be easily implemented for higher-tier products such as luxury goods.
![Innovative kezzler employees laughing.](http://www.kezzlerchina.com/statics/images/DSC_0316-1-scaled-e1602080448280-1024x502.jpg)
We are proud of being an innovator in what has now become a global industry
For over 19 years, Kezzler has been championing the commercial advantages of mass unit-level serialization developing ground-breaking patented technologies within the fields of Track & Trace and Aggregation. We are proud of being an innovator in what has now become a global industry. As the company has grown and developed, we have maintained a fundamental belief in the benefits of serialization. When every product has a unique digital Kezzler identity, we can solve real-world problems in a sustainable way.
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In the push for digitalization of individual products, Kezzler offers flexible, scalable and future proof solutions for unique, secure and traceable identities.
![Magnar Løken d.y.](http://www.kezzlerchina.com/statics/images/DSC_0141-1-scaled-1-edited-600x600.jpg)
Magnar Løken d.y.
Founder and Head of IP
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