Track and trace solutions allow brands to track an individual product’s unique journey through each step of the supply chain. Brands can proactively use real data and insights to resolve issues related to product sustainability, production efficiency, regulatory compliance and risk. Kezzler technology has been designed so that all participants in the supply chain can mark and track products with minimum possible impact on their operations; without expensive IT-installations, hardware or personnel training. In practice the Kezzler solution has greatly simplified the nature of these implementations.

The Kezzler track and trace solution ensures the product link to a brand is never broken, from manufacturing all the way to the consumer. Making every product unique, makes it possible to trace and select only those products that require recall. If a product is causing an issue in the market, a quick scan reveals its history. There might be nothing wrong with the batch, only one leg of transportation, for example, saving you vast costs trying to put right what isn’t wrong. Or if a specific batch needs recalling, you know exactly where these products are in your distribution chain and can begin minimising damage.

A transparent supply chain, with the ability to trace products throughout the entire product lifecycle from raw material to end consumer, can greatly enhance supply chain visibility and insight. The Kezzler cloud-based traceability platform enables brands to achieve a compliant, secure and transparent supply chain. Additional value is created through improved internal processes, better decision making through new insights and an enhanced consumer experience through augmented products.

Kezzler accepts several ways of knowing where the scans are taking place, depending on our clients’ needs and what it is willing to provide us. Those forms of localisation can for example be the IP address, geolocation, location ID or a country code.